Privacy Policy

Effective date: October 1st, 2023

“Style Shifter” (hereinafter referred to as “Style Shifter”, “Company”, “Product”, “we”, “us”, “our”) recognizes the importance of maintaining and protecting the privacy of our users (hereinafter referred to as “User(s)”, “you”).

This Privacy Policy (“Policy”) outlines how we collect, use, and protect the data, including personal data, that you provide or we collect when you visit our website https://styleshifter.app (“Site”) or use Style Shifter’s application (“Platform”) provided on any mobile platform (iOS and Android) (collectively, the “Service(s)”). By downloading, using, and accessing our Services through the Platform or the Site, you agree to the practices described in this Policy. If you do not accept any of the terms in this policy, please do not use our Services.

1. What Personal Information Do We Collect?

We may directly collect the following personal information from you:

Photographs: With your explicit permission, we may collect photographs from your camera or camera roll. These images are used for the outfit “swap” or replacement process based on the style you choose. The process involves securely submitting the selected photo to our server in an encrypted manner. Once the process is complete, the image is stored on your device and deleted from our server. We do not store user photographs beyond what is necessary for providing our services.
Note: We do not use facial recognition, biometric templates, or any regulated biometric systems.
Contact Information: Email address and password when signing up, or account information from third-party login providers.
Body Information: Details such as body size, shape, and bra size, used only for personalized recommendations.
Feedback: Survey responses or product feedback.
Payment Details: Information necessary to process subscriptions or purchases.

We may also automatically collect:

Usage Information: Pages visited, search history, styles used, and session data.
Device Data: Device model, OS version, IP address, network status, and similar technical details.
Social Media Information: Data from linked social accounts (per their privacy policies).
Data from Third Parties: Supplementary demographic or preference information.

2. Permissions We May Request

To provide better services, we may request certain permissions:

Android:

Camera
Photo library access
Notifications
Network status
Advertising ID (GAID)

iOS:

Camera
Photo library access
Push notifications
Network requests
Privacy tracking (IDFA)

You can manage or revoke these permissions in your device settings.

3. How We Use Your Information

We use your information to:

Provide Services (including processing images and body data)
Personalize recommendations
Communicate important updates and promotions
Improve service performance
Enhance security
Fulfill legal obligations
Display relevant advertisements

We follow data minimization and purpose limitation principles and do not sell or rent your personal information.

4. Storage & Retention

We retain personal data only as long as needed for service delivery, compliance, or legal purposes.

You can request deletion by emailing info@styleshifter.app. We will respond within 30 days and delete all data (including backups) within 90 days, where legally permitted.

5. Cookies & Similar Technologies

We use cookies and analytics tools (e.g., Google Analytics) for:

Secure login and fraud prevention
Improved login and personalization
Remembering preferences

6. Sharing of Personal Information

We may share necessary information with:

Runpod (privacy policy)
Adapty (privacy policy)
Firebase / Google Analytics (privacy policy)
AppsFlyer (privacy policy)
Facebook SDK & Ads (terms)
Snapchat SDK (privacy policy)

We may also share data for:

Legal compliance
Business transfers
Promotion tracking
Social sharing (if authorized)

7. Security

We use encryption, technical safeguards, and employee training to protect personal data. If a breach occurs, we will notify you as required by law.

8. Your Rights

You may:

Request access to your data (Access right)
Request deletion (Deletion right)
Object to processing (Objection right)
Request corrections (Correction right)

Contact: info@styleshifter.app

9. Children’s Privacy

Our Services are not for individuals under 13. If we learn we have collected data from a child, we delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy and will update the “Last Updated” date accordingly. Continued use of our Services means you accept the changes.

11. Contact

For questions, email info@styleshifter.app or use the “Contact Us” option in the app’s Settings.

Cookie Policy

Our website styleshifter.app uses cookies and similar technologies (like pixels) to:

Provide a good browsing experience
Analyze usage and improve services
Show relevant ads

Cookies are small files stored on your device for personalization and preference saving.

Types of cookies:

Strictly necessary – required for basic site functionality
Analytical/performance – track visitor counts and usage patterns
Functionality – remember preferences like language or region
Targeting – record visits and serve relevant ads
Third-party – set by advertisers or linked sites (subject to their policies)

Other than strictly necessary cookies, we place cookies only with your consent.